Home Care Delivered

The Client -- Since 1996, Home Care Delivered has been helping people who are treating their medical conditions at home get the best medical supplies available…conveniently, reliably and economically. Home Care Delivered carries more than 2,500 products, all available through on-line or telephone ordering.

The Problem – Although Home Care Delivered’s product line is ideal for Internet ordering, their Pay Per Click campaign wasn’t producing enough traffic. NetSearch Direct tracked their current PPC campaign and found that some of the search engines weren’t even generating traffic for Home Care Delivered. NetSearch Direct engineered a new PPC strategy that included dropping the under producing search engines and keywords from the campaigns.

NetSearch Direct Results – Sales increased from 2.8 times advertising budget to over 7.2 times advertising budget and increased the number of keywords that converted into sales.