Children’s Wear Digest

The Client - Children's Wear Digest (CWD) mailed its first catalog in 1987, but its roots in the children's clothing business go back to the early 1900’s. A prominent retailer in both Richmond and the Southeast, CWD has grown and changed with the buying habits of its customers. Since the launch of CWDkids.com in 1997, its brand names, such as Polo, Ralph Lauren, Lilly Pulitzer, Mulberribush, Sweet Potatoes and Sara's Prints have been available on-line.

The Problem – As the Internet market became much more crowded, CWD saw their web sales struggle and got few conversions from an existing Pay Per Click campaign. NetSearch Direct engineered and launched an aggressive PPC program with focused bidding strategies and improved landing pages.

NetSearch Direct Results – In the first four months, NetSearch Direct Improved web sales over 300%. Further strategy development and the re-engineering of the Google ad campaign increased sales over 2500%. The current return on investment is over 22 times cost of advertising.