Shopping Cart Experience

Survey Analysis
Recommendations

Survey Says Ecommerce Sites Need Product Image Zoom Feature

Millards recent survey of catalog experience finds that 73% of the respondents indicated that the "zoom" feature for enlarging the photo was "very important" when shopping on line. The quality of the descriptions of products sold on line continues to be lacking with 51% giving it a low rating. The over all experience is good for only 55% of visitors.

Despite the low experience rating, on-line sales grew last year briskly to $114 billion, a 51% increase year to year, and is poised for double-digit growth again this year to $144 billion. Also, profitability in 2003 was up 21 percent over 2002, a break-even year for e-tail. See Ecommercetimes.com.

Suggestions for your on-line store

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Be sure to include these features in your ecommerce site:

Secure Ordering
Freight Calculator
Toll free Number
Good Photos with multiple views and closeups
Complete Descriptions
Links to Manuals and Reference Materials

References:
Millards
Ecommercetimes