Search Engine Optimization

Search Engine Optimization – Search engine optimization is an on-going, systematic process used to improve rankings within a search engine (i.e. Google, Yahoo, MSN), for relevant keywords. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases.

NetSearch Direct provides Enterprise SEO services with proven optimization techniques from years of experience.

How do search engines rank a website?

Search Engine Spider – spiders “crawl” a website, looking at several different factors; spiders search on a regular basis and will come back to review sites over and over again.

Once the spider crawls the site then the site is put in the search engines index. Each of the three major search engines (Google, Yahoo, MSN) uses their own algorithm to determine page rankings. Through proven techniques NetSearch Direct practices safe “white hat” SEO to increase the rankings of our clients’ websites within each of the three major search engines.

What is the NetSearch Direct SEO process?

Keyword Identification / Category Competitive Analysis: NetSearch Direct uses extensive databases to identify all related keywords and phrases being used most frequently by in-market searchers. We also research all current terms being used to date and provide a detailed keyword popularity report along with competitive bid information on major campaign publishers. Upon mutual agreement, primary and secondary keyword targets are selected and prominent keyword target competitors are reviewed.

Complete Site Optimization: Starting with a strategy for the unique client situation, the site is optimized both “on-page” and “off-page” with proven SEO techniques.

Site and Page Architecture: Create optimal Meta Source Codes: Page Titles, Descriptions, Meta Tags, Alt Tags, Robots Text instructions, and more for all URLs throughout the site. Optimize site map and custom 404 where available.

Customized Content Delivery: NetSearch Direct will enhance relevant site content areas increasing the keyword density and link density levels of many key URLs making them more content relevant to the ‘spiders.’

Site Submittal and Verification: NetSearch Direct manually submits the client website to the major, non fee-based, search engines. Any fee-based search engine submissions, those requiring a fee paid to the Search Engine Company will be proposed separately.

Link Popularity: An additional ranking factor on many leading search engines, especially, Google. NetSearch Direct offers a program that addresses link popularity by working with updated linking programs, including article submission services.

Extensive Monthly Position Reports: Monthly reports are provided after the initial SEO work is completed. These reports will come from your sales representative with a phone or face to face meeting to follow for review.

SEO Consulting Services & Support: Our search engine and website marketing consultants will be available to answer questions, provide SEO design advice and consultation, work with your team, and address technical issues as they occur throughout the campaign.

What are some important things to know about SEO?

It generally takes 2-3 months for indexing to occur for new sites.
Generally with a site that is indexed on a constant basis our SEO initial edits will appear within the search engines after 2-3 weeks of the edits pushed to the live site.
Changes to your website may be necessary to achieve better rankings.
Depending on the keyword phrase and geographic area SEO can be a very HIGHLY competitive space.
Generating the right keywords is very important in your campaign – are users searching on “couch” or “sofa”.
Search algorithms change regularly, so continual maintenance is necessary to ensure ranking.
Full Flash sites and Framed Sites are not recommended as the search engines have a very difficult time crawling these sites. NetSearch Direct recommends little use of flash, for instance just in the header of the page.

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